The Hair Lab by Strands offers customized hair care, and it has launched exclusively at Walmart. 

Backed by state-of-the-art technology and science, The Hair Lab introduces a new, inclusive line of customized hair care products built from an in-depth analysis of each customer’s unique strands.

Using high-tech hair analysis, either the handheld Strands Smart Scanner or online Strands Test, The Hair Lab analyzes customers’ hair in real-time, and recommends a customized regimen that’s a perfect match.

The company’s test-first model reflects the complexity and diversity of hair needs. Offering 1,000+ personalized combinations, The Hair Lab works to provide the customer with a hair care routine unique to their strands, with results for hair of all types, textures, and styles. 

Eric Delapenha, Founder & CEO, The Hair Lab, says the company is bringing biotechnology and precision diagnostics to hair care, and explains, “Our model won’t just change how you design, co-create, and interact with customized products, but how you actually perceive your own hair, which has never been accomplished at scale yet.”

He continues, “Using our large, proprietary biological dataset and our innovative technology to formulate products that are custom-made for you, The Hair Lab is able to remove the guessing game in hair care. No wasted products, no trial and error, just results. Having the support of Walmart allows us to bring this concept nationwide, at an accessible price point. And to educate the market on the value of hair testing.” 

The collection launches with ten custom doses to address the full spectrum of hair needs, three base shampoos specific to scalp type, and three base conditioners tailored to hair texture.

Creighton Kiper, merchandising VP for Walmart U.S. Beauty, comments, “Our beauty strategy at Walmart is to bring customers on-trend products that they want at an affordable price. The addition of The Hair Lab by Strands, which is part of the first class of brands from  our accelerator program Walmart Start, offers customers the ability to choose hair care products that match their needs at an accessible price-point. We’ve heard from customers that they are interested in products personalized for them and this new offering delivers on those evolving interests.”

Every product in the collection is designed to be sulfate-free, paraben-free, phthalate-free, mineral oil-free, and cruelty-free. Additionally, The Hair Lab uses a minimum of 25% PCR (Post-Consumer Recycled) content in their bottles and SFI (Sustainable Forestry Initiative) certified boxes for their dose sets.

The Hair Lab by Strands launched in n 2,500 Walmart stores on September 1, 2022.